05-22-2009, 06:36 AM | #1 |
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eBooks offer an affordable option for budget minded book lovers
http://www.examiner.com/x-10469-Fict...ed-book-lovers
Publishers Weekly provided a brief glimpse of the economy’s effect on book sales, reporting that Barnes and Noble “executives said store traffic was down, while sales per customer dipped slightly.” As a result, the book selling giant is looking to market other forms of book content to customers searching affordable options for summer reading. It seems that customers are continuing to shop with a budget, and the days of taking arm loads of books to the counter may be over for some bibliophiles – for now. ... Affordability is another benefit of the electronic format, with eBook publishers providing customers an opportunity to purchase titles at significant discounts. The eBook version of New Moon by Stephenie Meyer can be found at an almost 50% discount from the list price. And the recently released Lover Avenged from J.R. Ward was selling for an amazing 66% discount. The idea of two for the price of one could be the dealmaker for customers who are still undecided about the satisfaction factor of eBook publishing titles. ... |
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