Interesting Handango Decision

Bob Russell · 11-18-2004, 04:34 PM

There's an interesting discussion going on at Pocket PC Thoughts.

As you are probably aware, Handango is one of the top PDA software web stores. It has recently boasted some positive press regarding it's success.

The topic of discussion is a change in the way Handango determines the best selling software. Instead of counting the number of copies sold, they have just converted to counting the most revenue produced by the sales. As a result there is a large bias towards the higher priced software, especially when it's not discounted.

It could be argued that this is a way to avoid some of the problems associated with titles getting too popular due to price cuts that don't last, but one has to think that the primary motivation is to get the biggest revenue producing titles high on the list. That's a powerful marketing tool, so I'm sure they want to get the most profitable titles the best publicity.

hacker · 11-19-2004, 01:53 AM

Quote:

The topic of discussion is a change in the way Handango determines the best selling software. Instead of counting the number of copies sold, they have just converted to counting the most revenue produced by the sales. As a result there is a large bias towards the higher priced software, especially when it's not discounted.

Something I've been hearing a lot about in the developer community, but which hasn't really been made to the mainstream public news yet, is that many European developers that use US-based ESD sites like Palmgear, Handango, and others.. are now forced to raise the prices they charge for their software by significant amounts (nearly double), because the USD is doing so poorly on the world market now.

Since these sites pay the developers in USD, which gets converted at the developer's local exchange rate, in order to continue to make the same amount for the sale of their software, they have to raise what they charge for everyone.

The USD is really taking a beating on the world market, overall. I surely hope this doesn't continue.

cbarnett · 11-19-2004, 02:20 AM

The ozzie dollar isn't doing too badly against the greenback at the moment (about $0.77AUS), so it's nice to be able to buy some things over the net (ie software and ebooks) at a cheaper price, except for circumstances like you mentioned, hacker.

Craig.

11-18-2004, 04:34 PM	#1
Bob Russell Recovering Gadget Addict Posts: 5,381 Karma: 676161 Join Date: May 2004 Location: Pittsburgh, PA Device: iPad	Interesting Handango Decision There's an interesting discussion going on at Pocket PC Thoughts. As you are probably aware, Handango is one of the top PDA software web stores. It has recently boasted some positive press regarding it's success. The topic of discussion is a change in the way Handango determines the best selling software. Instead of counting the number of copies sold, they have just converted to counting the most revenue produced by the sales. As a result there is a large bias towards the higher priced software, especially when it's not discounted. It could be argued that this is a way to avoid some of the problems associated with titles getting too popular due to price cuts that don't last, but one has to think that the primary motivation is to get the biggest revenue producing titles high on the list. That's a powerful marketing tool, so I'm sure they want to get the most profitable titles the best publicity.

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Handango freebies - this week's	Alexander Turcic	Lounge	0	01-27-2005 07:45 AM
10% Discount on any Handango Purchase!	Colin Dunstan	Lounge	0	09-30-2004 05:34 AM
25% off Handango Coupon	Colin Dunstan	Lounge	1	08-11-2004 09:33 PM
$5 off $5 Deal at Handango	Colin Dunstan	Lounge	1	06-21-2004 05:18 PM
New Handango forum	PPC Fanatic	Lounge	0	04-15-2004 07:50 PM

11-19-2004, 02:20 AM	#3
cbarnett MR prodigal son Posts: 1,085 Karma: 1083739 Join Date: Mar 2003 Location: Australia Device: Kobo Aura H2O	The ozzie dollar isn't doing too badly against the greenback at the moment (about $0.77AUS), so it's nice to be able to buy some things over the net (ie software and ebooks) at a cheaper price, except for circumstances like you mentioned, hacker. Craig.

Advert