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#1 |
Maria Schneider
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News Corp buys Harlequin
![]() http://www.bbc.com/news/business-27261500 edited to add this related article: http://www.forbes.com/sites/jeremygr...three-reasons/ Last edited by BearMountainBooks; 05-02-2014 at 04:34 PM. |
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#2 |
Guru
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just for 455 canadian dollars!!
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#3 |
monkey on the fringe
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#4 | |
Grand Sorcerer
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Quote:
I had pointed out that it was expected that they'd have to sell, given their dependency on MMPBs and their toxic licensing terms. I wonder what News corp thinks now that they've bought themselves a rrvived lawsuit headed go trial. Of course, the sale needs Canadian govt approval so its not 100% certain it'll be approved. Anyway, there's other mid-range trad pubs that are or will be in play soon enough. Kensington and S&S, for starters. Last edited by fjtorres; 05-02-2014 at 04:04 PM. |
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#5 | |
Maria Schneider
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#6 |
Maria Schneider
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Whoops, the Narnia stuff was in a different article (which actually does a better job with this story overall.)
http://www.forbes.com/sites/jeremygr...three-reasons/ |
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#7 |
Grand Sorcerer
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They also used to do subscriptions.
Unlike the other corporate publishers they to understand their readers. Their problem is at the other end, with authors and their price structure: their books sold because they were cheap diversions but the only reason they were cheap was that they've been paying substandard advances and royalties for years. That worked when it was just them and Kensington. Once their authors did the KDP math and compared getting $0.28 per $5 paperback (and $0.06) per ebook to getting $0.50-$2.10 by going Indie, the writing was on the wall. Realistically, I'm not sure what HC can do to restore them to profitability than to milk the backlist for all the ebooks it's worth, formula or no formula, the demand for their core product isn't enough to cover their overhead. Other than their backlist and the brand, the biggest asset HQ has is their LUNA imprint. And that is a specialty/niche operation. It'll be interesting what Murdock's minions make of HQ if the deal is approved. |
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#8 | |
Maria Schneider
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But for that particular niche, I think indie is the way to go. Luna is a relatively new imprint and happens to be popular at the moment, but from what I see authors still use it as a stepping stone. It may continue to serve that purpose or they may (as they kind of tried in the past) try to sell author services to keep some income and be able to groom some authors to other imprints. One thing they can do is be totally digital unless a book sells well. Other companies are doing that and it does cut costs. For all I know they already have a line that is totally digital. I don't recall...I know Carina Press has digital only unless sales reach X. ... Can't think if Avon has that too... |
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#9 | |
You kids get off my lawn!
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I'm surprised they said they had issues going digital, because they were one of the first to actually release everything digital. |
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#10 | |
Bookaholic
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I think their issues going digital are more a case of they're one of the main genre's that self-pub's and all of the digital firsts out there compete in. They didn't have to compete with that at Target or in the Supermarket with MMPB's. Last edited by AnemicOak; 05-02-2014 at 06:36 PM. |
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#11 |
Maria Schneider
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You could be right, but I didn't know Carina was a Harlequin company. I thought it was small press. I can't keep track of all the deals/ins/outs/names especially in romance because it's not a genre I follow closely. And honestly since I went indie a few years back I even stopped following a lot of the other publishing news because it isn't as important to me as it once was!
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#12 | |
Grand Sorcerer
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![]() Anyway, LUNA specializes in semi-romantic Fantasy; as in 70% fantasy-Adventure, 30% relationship. The ones I've read are solid and polished. HC would be well advised to keep their acquisition managers. (I'm pretty sure CARINA started out as a Harlequin spinoff for digital first. Not sure if they're part of HQ but from what I've heard their authors aren't terribly happy with their Harlequin-esque pricing and royalties.) |
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#13 |
Banned
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$0.06 royalties for an ebook that is $3.99/$4.99/$5.99 on Amazon Kindle
or $2 royalties for an ebook that is $2.99 on Amazon Kindle (self-pub). And romance is the best selling genre for self-publishers right now. And I wouldn't be surprised if more than half of all romance books sold are now in digital form. Notice the negative trend: 2013: $398 million 2012: $426.5 million 2011: $459 million 2010: $468 million 2009: $493 million |
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#14 | ||
Grand Sorcerer
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![]() A lot more than half of all romance sales are now ebooks; I've seen estimates that go as high as 80%. The thing is, Harlequin's situation is the result of plain (and mean) mismanagement. It sounds as if HC can and will use HQ capabilities for things other than MMPB romance. The Bloomberg report on the sale points out: http://mobile.bloomberg.com/news/201...n-in-cash.html Quote:
Last edited by fjtorres; 05-03-2014 at 09:35 AM. |
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#15 |
bookaholic
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Yes, Carina is Harelquin's digital-only line.
As someone who buys a lot of romance ebooks, I have found that, while the quality of standards (writing tone, grammar, etc.) are good at Carina, many of the plots they offer are uninteresting. The more creative stories are being sold by indie ebook publishers where the writers get much better royalties. I bought 20 ebooks yesterday. Only one of them was from Carina, and that only happened because that author is someone I read already and whom also publishes ebooks a number of ways including indie ebook publishers and self-publishing. Ebook authors don't publish exclusively anymore and Carina, and I also think other traditional publishers, haven't been able to keep up with the lure of ebook authors getting a better cut elsewhere. Print gets you more distribution (and hopefully advertising support), but how are they treating their ebook authors in comparison to what they get from the indies? I think marketing has been an issue too. Luna was a great line but I worked in a bookstore when they first started coming out and I can tell you that booksellers didn't know if they should be shelving them with all the other Harlequins or if they should go into the Fantasy section. I used to actually move a few copies into the SF/Fantasy section myself because they'd actually sell there, as opposed to the Romance section which is where our head office told us to put them. And Carina... no one knows who they are. Maybe they should have put Harlequin into the name somewhere and used that branding as leverage. Lost opportunities. |
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