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#1 |
Chief Inspector Gamache
![]() Posts: 123
Karma: 12
Join Date: May 2010
Location: Canada eh!
Device: Viewsonic
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Print and TV media coverage
Has anyone seen any coverage in their local area about the release of KOBO?
Here in Windsor, there was nada. Neither the CBC nor CTV has covered it as far as I know. Impressive eh! If it was an American product or release they would have headlined it non! |
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#2 |
Member
![]() Posts: 10
Karma: 10
Join Date: May 2010
Device: Kobo ereader
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It was in all the major newspapers in Vancouver, considering how buggy it is, maybe its a good thing it wasn't covered...
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#3 |
Connoisseur
![]() Posts: 51
Karma: 12
Join Date: May 2010
Device: Kobo EReader
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LOL. Same here, I don't recall seeing many ads on buses and billboards.
Toronto may have had some coverage on CityTV (not sure though) or Pulse24. There's been some word of mouth marketing buzz here though, and Indigo did some good promotions with instore kiosks on the product launch date. |
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#4 |
Zealot
![]() ![]() Posts: 108
Karma: 188
Join Date: May 2010
Location: Montreal, QC
Device: Kobo,Nokia N900
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When I went into the store to pick mine, there was only a bunch of flags about it.
One at the entrance, two over the counters and one in the middle of the big store. That was it!!! The eBook readers themselves were tucked away from the people and to get one you had to ask the cashier, she has to call the manager (!) and then you get yours! I mean.. shouldn't they try harder? Shouldn't they be put right at the entrance ON the shelves? Weird |
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#5 | |
Groupie
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Karma: 1018434
Join Date: Nov 2009
Device: Kobo Elipsa, Kobo Aura One, Pixel 8 Pro
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#6 |
Member
![]() Posts: 92
Karma: 32
Join Date: May 2010
Location: Kitchener, Ontario
Device: Original Kobo
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I agree. With all the online hype, one would have expected the stores to be promoting them. It was almost as though they were embarassed to put them on the shelves. Its entirely possible though that they were saving them for people who were 'in the know' rather than letting the uneducated masses pick them up like just another magazine. Who knows? Maybe it was brilliant marketing on their part since it appears that most stores are already sold out..or am I giving store managers too much credit?
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#7 |
Zealot
![]() ![]() Posts: 108
Karma: 188
Join Date: May 2010
Location: Montreal, QC
Device: Kobo,Nokia N900
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Well the store here in Kamloops didn't even had the one to play with on show. I had to specifically ask them if they had one to play with.
This was on Friday and luckily they had one.. but still.. |
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#8 |
Connoisseur
![]() Posts: 51
Karma: 12
Join Date: May 2010
Device: Kobo EReader
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On the Saturday release date, the Richmond Hill location had a kiosk with four devices to play with in the front of the store near the Magazine section. Had staff on hand to answer questions, also banners in the store.
The position of the Kiosk was in the ideal spot (ie. positioned in the store walkthrough setup -> ie. the high traffic area and the designed walk path that was in that particular location) (Paco Underhill's Why We Buy discusses this -> Get your Kobo version here: http://www.kobobooks.com/ebook/Why-W...0AQ/page1.html ) I wonder if Indigo Corporate let regional divisions choose marketing strategies or if there was a central strategy that was distributed to all regions. Peace. |
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#9 |
Member
![]() Posts: 10
Karma: 10
Join Date: May 2010
Device: Kobo
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The store at Bay/Bloor had a kiosk as well, with six readers to try out. There was also a staff person to answer questions/call the manager to get readers delivered to the till.
Maybe the company is worried about supply, and is rolling the product out slowly? Perhaps once accessories and the black version are available in stores, they'll kick up the promotions. |
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#10 |
Enthusiast
![]() Posts: 37
Karma: 10
Join Date: May 2010
Device: Kobo
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#11 |
Chief Inspector Gamache
![]() Posts: 123
Karma: 12
Join Date: May 2010
Location: Canada eh!
Device: Viewsonic
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Perhaps they're saving their money for the USA market.
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#12 |
Member
![]() Posts: 16
Karma: 10
Join Date: May 2010
Location: Calgary
Device: Kobo
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Global Calgary did a full report on it on all of their Friday evening and Saturday news reports. That's how I found out about it and thanks to that, ended up buying one.
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