Latest Kindle Commercial -- Good or Bad?

Daithi · 12-14-2009, 12:28 AM

Is this Kindle commercial good or does it miss the mark?

Daithi · 12-14-2009, 12:40 AM

I like the music. It has a kinda iPod or iTunes feel. The only problem is that you don't really get to see much of the Kindle. This is a bit strange when you consider that you can't go to Best Buy or Wallmart to see it either. Seems to me, they should be showing this product off.

WT Sharpe · 12-14-2009, 12:50 AM

If I didn't know what a Kindle was--and many people still don't--I wouldn't learn anything about it from that commercial. Pretty girl, nice graphics, pleasant tune, but what in the name of furry flying fudge-sickles are these folks trying to sell?

The Hooded Claw · 12-14-2009, 01:22 AM

W.T. Sharpe said it all. I suppose it raises brand awareness, but the people Amazon should be trying to reach are those who might be a Kindle because they would DO something with it. I think the commercial is trying to point out that Kindle can "fly me away" to all these adventures, but that's a little too subtle to reach their target market right now. Or so I, who am not and have never been in the advertising/marketing business, thinks!

markbot · 12-14-2009, 02:32 AM

Looks great! I knew this was going to win the competition.

AprilHare · 12-14-2009, 05:55 AM

Quote:

Originally Posted by Daithi

Is this Kindle commercial good or does it miss the mark?

Comparing the Kindle one:

with this Sony one:

I find that the Kindle one emphasises pretty girl and gift over what the positives of the product are.
Second ad wins - but that second ad was released in September and Sony really should be advertising now.
So Kindle ad wins. It's the only one standing.

Rocketime · 12-14-2009, 09:31 AM

Speaking from a mans point of view, I prefer the Sony ad because it brings masculinity to the product what with a football player and 3 males. The Kindle ad is extremely feminine and as others have stated, what is the ad all
about???

rcuadro · 12-14-2009, 09:35 AM

I think the commercial is neat but in all reality, most people do not really know what the add is selling. I do because I have a Kindle but my friends that did not, well, they thought that it was a pretty girl and a silly song

Trilby · 12-14-2009, 12:12 PM

I love the commercial! I was so happy when it won the contest. The song is by Annie Little

http://www.youtube.com/watch?v=OMBFY_hrYWc

Indiana Jones · 12-14-2009, 12:56 PM

I does not even explain what it is or what it does. Commercials need to reach an audience who does not know what their product is.

Connallmac · 12-14-2009, 07:11 PM

I would like a fourth option. I think it's not bad, not great. It does remind me an awful lot of an Apple commercial, which is a bit of a turnoff. I think the idea is good, reading on a kindle can take you to all sorts of wonderful places, but I think it was not executed nearly as well as it could have been.

wallcraft · 12-14-2009, 07:52 PM

I did not like it at first, but it has grown on me. I think it is designed to be seen over and over again, and Amazon is certainly saturating some channels with it.

markbot · 12-15-2009, 12:45 PM

Quote:

Originally Posted by Rocketime

Speaking from a mans point of view, I prefer the Sony ad because it brings masculinity to the product what with a football player and 3 males. The Kindle ad is extremely feminine and as others have stated, what is the ad all
about???

You've got a good point. In the Kindle ad, even the male characters are played by the girl. icky. although most entertainment book purchasers are female.

desertgrandma · 12-15-2009, 12:59 PM

I had no clue what this commercial was about. Even at the end.........it was so quickly mentioned.

I think people will ignore it.......

Its flashy and pretty.........but says nothing.

omk3 · 12-15-2009, 01:07 PM

For people who already know what a kindle is, it creates an image, just like coca-cola commercials have very little to do with the actual product.
For people who have no idea what it is, it builds anticipation. If they play the commercial often enough, people will start asking, so what is this kindle all about?
So I think it does its job pretty well.
Now I'm not sure if I like it or not, but I do like it more than the sony one. No imagination at all.

View Poll Results: Latest Kindle Commercial -- Good or Bad?
This commercial is great!	24	34.78%
Arrgh! This commercial sucks!	29	42.03%
I can't decide (or just don't care).	16	23.19%
Voters: 69. You may not vote on this poll

12-14-2009, 12:28 AM	#1
Daithi Publishers are evil! Posts: 2,418 Karma: 36205264 Join Date: Mar 2008 Location: Rhode Island Device: Various Kindles	Latest Kindle Commercial -- Good or Bad? Is this Kindle commercial good or does it miss the mark?

12-14-2009, 12:50 AM	#3
WT Sharpe Bah, humbug! Posts: 39,072 Karma: 157049943 Join Date: Jun 2009 Location: Chesapeake, VA, USA Device: Kindle Oasis, iPad Pro, & a Samsung Galaxy S9.	If I didn't know what a Kindle was--and many people still don't--I wouldn't learn anything about it from that commercial. Pretty girl, nice graphics, pleasant tune, but what in the name of furry flying fudge-sickles are these folks trying to sell? Last edited by WT Sharpe; 12-14-2009 at 09:02 AM.

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12-14-2009, 12:40 AM	#2
Daithi Publishers are evil! Posts: 2,418 Karma: 36205264 Join Date: Mar 2008 Location: Rhode Island Device: Various Kindles	I like the music. It has a kinda iPod or iTunes feel. The only problem is that you don't really get to see much of the Kindle. This is a bit strange when you consider that you can't go to Best Buy or Wallmart to see it either. Seems to me, they should be showing this product off.

12-14-2009, 01:22 AM	#4
The Hooded Claw Connoisseur Posts: 70 Karma: 6050 Join Date: Oct 2009 Location: Oklahoma! Device: Kindle Paperwhite, Android phone with Kindle app, Kindle 4 in reserve	W.T. Sharpe said it all. I suppose it raises brand awareness, but the people Amazon should be trying to reach are those who might be a Kindle because they would DO something with it. I think the commercial is trying to point out that Kindle can "fly me away" to all these adventures, but that's a little too subtle to reach their target market right now. Or so I, who am not and have never been in the advertising/marketing business, thinks!

12-14-2009, 02:32 AM	#5
markbot Guru Posts: 612 Karma: 7511929 Join Date: Apr 2007 Location: New York, NY Device: Amazon Kindle Paperwhite 2	Looks great! I knew this was going to win the competition.

12-14-2009, 09:31 AM	#7
Rocketime Zealot Posts: 124 Karma: 431 Join Date: Jun 2007 Location: Fruita, CO Device: Kindle/Nook Color/NST/Acer Iconica	Speaking from a mans point of view, I prefer the Sony ad because it brings masculinity to the product what with a football player and 3 males. The Kindle ad is extremely feminine and as others have stated, what is the ad all about???

12-14-2009, 09:35 AM	#8
rcuadro Wizard Posts: 1,686 Karma: 874275 Join Date: Nov 2008 Location: Virginia Beach, VA Device: Kindle DX	I think the commercial is neat but in all reality, most people do not really know what the add is selling. I do because I have a Kindle but my friends that did not, well, they thought that it was a pretty girl and a silly song

12-14-2009, 12:12 PM	#9
Trilby Enthusiast Posts: 46 Karma: 350 Join Date: Aug 2009 Location: New England Device: Kindle 2	I love the commercial! I was so happy when it won the contest. The song is by Annie Little http://www.youtube.com/watch?v=OMBFY_hrYWc

12-14-2009, 12:56 PM	#10
Indiana Jones Junior Member Posts: 5 Karma: 10 Join Date: Dec 2009 Device: nook	I does not even explain what it is or what it does. Commercials need to reach an audience who does not know what their product is.

12-14-2009, 07:11 PM	#11
Connallmac Transplanted NYer Posts: 455 Karma: 520286 Join Date: May 2009 Location: Eastern IN Device: Kindle Fire HD 8.9", Kindle Fire HD 7", Kindle Touch	I would like a fourth option. I think it's not bad, not great. It does remind me an awful lot of an Apple commercial, which is a bit of a turnoff. I think the idea is good, reading on a kindle can take you to all sorts of wonderful places, but I think it was not executed nearly as well as it could have been.

12-14-2009, 07:52 PM	#12
wallcraft reader Posts: 6,975 Karma: 5183568 Join Date: Mar 2006 Location: Mississippi, USA Device: Kindle 3, Kobo Glo HD	I did not like it at first, but it has grown on me. I think it is designed to be seen over and over again, and Amazon is certainly saturating some channels with it.

12-15-2009, 12:59 PM	#14
desertgrandma Enjoying the show.... Posts: 14,270 Karma: 10462843 Join Date: Jun 2008 Location: Arizona Device: A K1, Kindle Paperwhite, an Ipod, IPad2, Iphone, an Ipad Mini & macAir	I had no clue what this commercial was about. Even at the end.........it was so quickly mentioned. I think people will ignore it....... Its flashy and pretty.........but says nothing.

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12-15-2009, 01:07 PM	#15
omk3 Wizard Posts: 1,454 Karma: 37243 Join Date: Dec 2009 Location: Europe Device: pocketbook 360, kindle 4	For people who already know what a kindle is, it creates an image, just like coca-cola commercials have very little to do with the actual product. For people who have no idea what it is, it builds anticipation. If they play the commercial often enough, people will start asking, so what is this kindle all about? So I think it does its job pretty well. Now I'm not sure if I like it or not, but I do like it more than the sony one. No imagination at all.