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Grand Sorcerer
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Age of Abundance: the inversion of media power
Long, detailed read documenting the explosion of content availability across most media types--music, video, books--and the shift of power/control from middlemen distributors towards consumers. Plus a (hopeful) speculation that a new breed of gatekeeper/influencer will come to power.
https://redef.com/original/age-of-ab...media-industry Quote:
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A good insight into the new normal for content consumption: they effectively described where we are and where we're moving, though I'm skeptical of the amount of power their influencers will accrue, individually or collectively. They're herding cats. Still, they're not wrong. Worth a read. Last edited by fjtorres; 02-27-2019 at 07:47 AM. |
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Grand Sorcerer
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Does this mean they are a new breed of gatekeeper? Probably not. Oprah talking about the latest book/good/show/whatever certainly is influential, but that's been the case for a while and isn't really a gatekeeper per se. You don't have to go through Oprah unless of course, your target audience is Oprah fans. Same for Rush Limbaugh or any media figure with a big following. Way back when, I discovered David Weber through the recommendation of someone who worked at the SF&Mystery bookstore (who just happened to be related to Weber). She was an infuencer but not a gatekeeper. To a certainly extent, one can compare twitter/facebook influencers with the radio DJ's way back when. DJ's were never gatekeepers per se, each only had influence over a small set of listeners. Playing a song over and over again might get their listeners to buy it, but that's only true in a small radio footprint. The idea of a gatekeeper, such as the old music companies or book publishers, is a different dynamic entirely. |
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Grand Sorcerer
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The price of abundant things are very, very, low. (One could say the whole purpose of advertising was to made something that was very abundant appear to be scarce and therefore valuable.)
Remember - it is not just the newest piece of entertainment that is competing for the limited purchaser's time, it is every existing piece of entertainment. Is there a difference between "new" and "new to me"? There is more than a 1,000 lifetimes worth of existing entertainment out there - some of it truly free. Curating may help, but. . . how do you curate the curators? Just some food for thought. (I covered some of this a decade ago, with a monograph here on Mobileread. And the world changed. Particularly under the chapter Jet Fighters Over North Vietnam. |
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Grand Sorcerer
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The old Qwest commercials really nailed it, twenty years ago: https://www.youtube.com/watch?v=xAxtxPAUcwQ We're riding the light. |
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Wizard
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My favorite line in the whole article!
"The gatekeepers are still manning their posts, but the city outgrew the walls and the barbarians circumvented the gates entirely." |
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