07-27-2007, 08:35 PM | #1 |
Uebermensch
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New Reader Ad in New York Times
Sony has been hugely advertising for the Reader in the New York Times recently.
Question: Who at Sony selects the books that make it on the ad? I mean, why get politicial with Obama's The Audacity of Hope? .:via Link Love |
07-27-2007, 08:44 PM | #2 | |
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Why not? It sounds like inteligent marketing to me.
You don't have to agree with him. I could care less what he does. However, I think using current books on topics that are controversial - topics that increase participation, discomfort, comfort, agreement, disagreement, dialogue - is a way to move awareness of current political events AND THE READER into the mainstream of discussion and awareness.
Don Quote:
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07-27-2007, 09:05 PM | #3 | |
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Not
Quote:
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07-27-2007, 09:19 PM | #4 |
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Maybe it's Sony's way of telling us who to vote for.
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07-27-2007, 10:02 PM | #5 | |
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Quote:
That's why. |
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07-28-2007, 01:07 AM | #6 |
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Hey, come down. Dr. Drib explains why you bind an ad to controversial topics. It works. See the discussion here. Free extra ads for Sony.
Obama has another advantage. He is not the #1 candidate so Sony does not really run the risk of him becoming president which would entangle Sony directly with a political party. That is unwise because a commercial entity should stay flexible. |
07-28-2007, 11:33 AM | #7 |
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Let's be nice, good buddy
Think of the readership of the Times. Also, I understood the poster's comment to be about the BOOK CHOICE.
Your inflammatory language doesn't progess the dialogue about a very interesting topic....good buddy. Don |
07-28-2007, 01:11 PM | #8 |
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