09-11-2007, 05:59 AM | #16 | |
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Karen |
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09-11-2007, 06:34 AM | #17 | |
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It takes a different slant in both marketing and design to appeal to an older age group. That's why Cadillac uses Led Zepplin for its ads. They're not aiming for twenty-somethings. I carry a Rio Karma as my DAP. It's not that common, so a lot of people don't recognize it. Everyone who has asked me about it has been in his twenties. Every person who has asked me about my Sony Reader, though, has been forty or older. So far, e-book information has mostly spread through online communities. That's an arena that I think, on the average, self-selects for younger age groups. Sony's smattering of ads aside, no one has really tried mainstream marketing in the e-book arena yet. That's one of the things that I'm hoping Amazon will be able to help with. They already have the ear of a huge percentage of the reading population. They have a chance to make a very big splash with little investment. |
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09-11-2007, 09:25 AM | #18 |
eReader
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The only person I know who has a Sony Reader is my stepdaughter's best friend. She's a freshman in high school.
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09-11-2007, 09:37 AM | #19 | |
The Introvert
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09-11-2007, 10:58 AM | #20 | |
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I personally expect that, when dedicated e-book readers go color, we will see many popular magazines go digital, and I suspect many of the youth-oriented magazines will be the first to convert. This will catapult younger readers into e-magazines, allowing them to carry entire collections with them at all times... a truly unique advantage to e-book readers. Once they have the readers, and get used to them, they can start buying e-books as well. So in this analogy, e-books will take a back seat to e-magazines. But I consider it a viable way to introduce the youth market to e-books. |
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09-11-2007, 11:04 AM | #21 |
fruminous edugeek
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Manga might be another angle -- and the current devices would support those.
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09-11-2007, 11:57 AM | #22 | |
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"Have you seen Amy's collection of (insert favorite teen heartthrob here) pictures? He's soooo hot!" "Have you seen those pics of Kendra that Danny's got? I'm getting me a subscription to Maxim, man!" |
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09-11-2007, 12:17 PM | #23 |
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We're sounding a little patronizing about the young folk here! I think they'll find more uses for ebook readers than looking at beekcake shots and reading gossip. For instance subscriptions to gig listings in one's area, reviews of films, books, etc. Blogs. [Ebook readers have to be wifi enabled] Travel guides. Imagine backpacking round the world with an ebook reader. And short stories might have a revival. I can imagine young writers putting work out under creative commons licence trying to attract a buzz and there after a publisher. Ebooks for the under 25s needs some creative and dynamic thinking about and marketing.
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09-11-2007, 12:23 PM | #24 | |
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Two words: My Space. *chuckle, chuckle, snort* Case closed. |
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09-11-2007, 01:28 PM | #25 |
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Lord love a duck, they're not that one dimensional. When I was a teenager I likeD Dostoyevsky and DC Marvel comics. Still do in fact. The thing is they just don't put as much weight on THE WORD as our generation did. OK that's strange from our perspective. Our old stlye cultural perspective. But we are known that even our lovely Western civilisation has only had high literacy rates for a very short time. We tend to think a culture can't be complex unless its highly literate. Hold on a second I think I can see one of my favourite hobby horses galloping over in my direction.
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09-11-2007, 01:49 PM | #26 | |
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However, as entertainment is also a big draw for new devices (think iPod), I think my point is still valid. Besides, entertainment will draw a lot of adults, too! |
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09-11-2007, 03:30 PM | #27 |
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Although ebooks need to be more searchable and browsable before this will really work, feel very strongly that every kid should be given an ebook reader in first grade, and not have to carry any other books around with him though high school at least. I'm not sure it will save expense, as textbook publishers, even of etextbooks, will want to be paid, but it will sure reduce the bulk of "stuff" a student needs to carry around. Although I believe it is a utopic model, it clearly and unfortunately isn't going to happen any time soon.
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09-11-2007, 03:56 PM | #28 |
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09-11-2007, 04:09 PM | #29 |
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You mean more physically roubst devices? I suppose so, though I don't really have a lot of experience with kids. It seems though that if they can handle cell phones and mp3 players they should be able to handle an ebook. But I suppose I can see how the current eink screens might be too fragile to go around handing out to kids.
Ooo, I'm going to post a poll about this, wait for it. |
09-11-2007, 04:11 PM | #30 |
Gizmologist
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Yeah, physically robust is precisely what I mean.
Regarding Cell Phones & MP3 players, et. al.: the less mass something has, the less structural strength it can get away with having and still not be prone to ... percussive failure, shall we say? I'm looking forward to your poll with great interest. |
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