Anyone use TikTok (BookTok) to market an ebook?

[Quoth]

Chess programs had beaten ordinary human opponents much earlier.
Neither computer Chess nor computer Go uses AI. It's brute force. Also a computer Neural Network is a marketing term. It's a kind of data-flow database fed with content curated by humans. Neither system can be taught an unrelated game, like a 5 yo could teach a 3 yo.

ChatGBT is just another deterministic engine like Eliza, Parry, or ALICE, but with a separate big database (scraped from the Internet and curated by humans) rather than the data coded into the rules. It's also, like Watson winning Jeopardy, getting a lot of media hype. The Watson medical system only shared branding with the Watson that won Jeopardy and was a failure. There is basic problem with so called AI diagnostic systems apart from the fact they don't match media hype. They depend on a human curated database of diagnostic results by human experts. But diseases change over time. In the unlikely event such computer diagnostics would be a success, in a generation there would be no human experts to update them and eventually such computer systems would become useless.
See also issues with auto-pilots and degraded reaction of human that has to take over in an emergency on an aircraft.

[Pierre Lawrence]

As you point out, I should have said "world champion" (i.e., Kasparov) rather than "human opponent."

[gmw]

While I share many of Quoth's technical reservations about AI current systems, I think it's a mistake to be too dismissive. It's an evolution and it will get better. Plus the objective is not necessarily to replace human intelligence but to complement and supplement it.

My biggest reservation is a mostly philosophical one regarding self-learning AIs used in any sort of social context ... but that's a whole new discussion.

[Pierre Lawrence]

Here's a link to another article on BookTok, from a feminist perspective. If you can get by one of the more gratuitous, contorted uses of the f-word occurring shortly into the piece, the rest of it might be of interest.

https://lithub.com/booktok-is-good-a...ly_master_list

[estral]

I gave BookTok a shot to promote my book of poems, but it didn't quite catch on. No sales from there. Maybe poetry isn't the go-to for that crowd, but it was worth a try.
Now, I'm eyeing digital billboards. Has anyone tried this kind of advertising? I found Blindspot, a platform where you can place your ad on billboards for as little as $0.03 per play, which sounds pretty reasonable. Thinking it might be worth a shot to broaden my reach.

[techytita]

BookTook didn't really work for me either. But made some movement on other social media. I thought it would be a good idea to make a qr code for direct download. So I started integrating these codes into my content (and blog posts). Whenever I post about my ebook, I include a qr code that leads directly to its landing page. It's a simple way for interested readers to access more info or even make a purchase right away. I've also experimented with printing the codes on flyers. Made great partnerships with a couple of book cafe owners. It's a passive way to promote but for now it seems to be effective. And it's easy to track metrics. I can see exactly how many people are scanning the code, when they're doing it, and where they're located.

[Quoth]

Several QR code generators are free on Windows and Linux. Probably Mac too. Don't use any online site.

I think they are pointless. The supermarket took them off the veg section, because too many phone scanners go direct to site and a public QR code is easily replaced (a form of hacking).

We do have one above the URL in our books copyright page.