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Introducing Amazon’s Prime Early Access Sale

A New Holiday Shopping Event for Members to Save Big October 11 and October 12

The new 48-hour event gives Prime members exclusive early access to holiday deals, including on must-have brands like Peloton and New Balance, and Amazon’s lowest prices of the year on select products from brands like Caudalie, Murad, and Philips Sonicare

Amazon’s first-ever Top 100 list will feature a curated selection of some of the best deals from brands like Hasbro, iRobot, KitchenAid, and Samsung; Prime members can also shop up to 80% off select Fire TV smart TVs, plus score additional savings on Alexa-enabled devices and top products from LEGO, adidas, Furbo, and Ashley Furniture

Starting today, members can find holiday shopping inspiration from new gift guides across home and toys, plus Amazon’s Toys We Love list

SEATTLE--(BUSINESS WIRE)--Sep. 26, 2022

Today, Amazon unveiled Prime Early Access Sale, a new two-day global shopping event exclusive to Prime members. The event begins October 11 at 12 a.m. PDT and runs through October 12 in 15 countries: Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the UK, and the U.S.

Prime Early Access Sale gives members a chance to kick off the holiday shopping season early with hundreds of thousands of deals. As part of the new deals event, Amazon is introducing a Top 100 list of some of the season’s most popular and giftable items. New deals from the list will drop throughout the event, offering deep savings across all top categories, including electronics, fashion, home, kitchen, pets, toys, and Amazon devices. Holiday gift guides and Amazon’s Toys We Love list will also make it easier for Prime members to discover, shop, and save on deals this holiday season.

“We are so excited to help Prime members kick off the holiday season with Amazon’s new Prime Early Access Sale—an exclusive opportunity for members to get deep discounts on top brands we know they are looking for this time of year,” said Jamil Ghani, vice president of Amazon Prime. “And members can start enjoying exclusive Prime benefits and offers now, plus find gift ideas for the family with our holiday gift guides and this year’s Toys We Love list.”

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