They've dropped support for active content with the latest generation of eInk devices (7th Generation is Amazon speak for the current models, Voyage, Paperwhite 3 and Basic Kindle [Touch 2?])...
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Kindle active content is available on Kindle DX (2nd Generation), Kindle (2nd Generation), Kindle Keyboard (3rd Generation), Kindle Touch (4th Generation), Kindle (5th Generation), Kindle Paperwhite (5th Generation), and Kindle Paperwhite (6th Generation).
Kindle active content is not compatible with Fire tablets, Kindle Voyage (7th Generation), Kindle Paperwhite (7th Generation), Kindle (7th Generation), and Kindle reading apps.
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https://www.amazon.com/gp/help/custo...deId=200505220