Today, I received an e-mail notice titled "notice on operation adjustment of China Kindle Store" sent by Amazon China, which said that China Kindle Store would stop operation on June 30, 2023.
You can read this email through the browser's translation plugin.
https://www.amazon.cn/b/ref=s9_acss_...rd_i=116169071
Some people think that pressure from content moderation may have led Amazon to make this decision, but I don't think so. In fact, only the books that have obtained the publication number in China can publish the electronic version, and this work is done by the publishing house, and Amazon China is only responsible for the distribution of the content.
Of course, the remaining reason is that Amazon no longer wants to take losses. Both the ecology and competitive teammates of the Chinese market may be the reasons for its losses. Although people's copyright awareness is gradually improving, but it is undeniable that piracy is still common.
In addition, Kindle China's biggest competitor, Wechat Read, has acquired millions of active users in just a few years through a series of initiatives such as free reading, better user experience, and mixed social attributes.