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I think for the majority of women that read erotic romance the most important factor is the emotion. Hot storylines with plenty of explicit sex scenes are fine, but not if it's at the expense of the love story and happy ending. IOW, a whole bunch of explicit sex scenes strung together without a decent plot doesn't hold much interest, but wrap them up in a well-written story that has an actual plot and shows a loving relationship between the main characters, and you'll have something that will be pretty popular. Some women prefer their romances with little or no explicit sex, and some like a lot more of it, but pretty much all romance readers want to see the development of the relationship and the happy ending.
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