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There might be a lot of people that prefer ad hoc to subscriptions if "cost of living rises" and they could easily buy content without DRM at a sensible price.
Big companies prefer selling subscriptions (Satellite, Cable, streaming, music, ebooks & audiobooks) because there is very much more profit and secondly a captive customer. Subscriptions are only good value to consumers that would consume what's available by purchase if the sub didn't exist. The top consumers are also being subsidized by the average subscriber.
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