The JetBook reader (Graphite and White versions) is available for $179.99 with free shipping right now at Frys.com. Just picked up one, despite not finding too much information about this yet. Hopefully with firmware updates they will add more features.
Graphite version here --
http://shop3.frys.com/product/5777932
White version here --
http://shop3.frys.com/product/5784242
Wanted to share in case anyone else is interested.