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As someone who used to sell books I'll tell you this, the folks reading 50 Shades of Grey (arguably the best recognized 'mommy porn' series of late) were not all mommies. They were not all women. They were not all gay or straight. Instead they ranged from teens (bookstores do not restrict material by age lets avoid that debate), 20 somethings, 30 somethings, so on and so on.
As to what each wanted to get out of reading the series, or if they continued to read other books akin to it I can't tell you, save that similar titles did quite well after the fanfare had died down.
The proper sub-genre, by the way, is erotica, if you want to get into sub-sub-genres for 50SoG it'd would be BDSM Erotica (though I am given to understand that it did a piss poor job of portraying BDSM lifestyles). Other sub-sub genres would focus on sexual orientation, or fetishes. They do not describe the reader, they describe the contents of the book.
So really no, when it comes to the discussion of book genres 'mommy porn' is not one. It may be useful in other contexts, though I struggle to think of any since it attempts to assign taste to a very vast and varied group, but book genres are focused in on the book, not as a reflection of the perceived audience of said book.
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