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I think partly why they sell things more is that as an independant, its hard to compete against the big boys. I do know they give 100 free ebooks with each purchase and a dvd tutorial disk where they outline the device, all its features, and teach you how to load ebooks and various other tips and tricks with each one. Which I think is worth the extra price, sure bestbuy and futureshop is a little cheaper, but do you think the techs there know the device if you have questions after the sale? I'd rather deal with a company that only deals in e-readers and knows their stuff.
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